Post by account_disabled on Dec 26, 2023 22:44:16 GMT -6
Therefore, if you have already decided and want to start advertising on Facebook Ads, it is important that you know how this service works, since there are a variety of ways to make your products known and that users of the social network can buy them, or simply interact with you and create engagement with your brand. Some basic concepts before starting Before launching your campaign on Facebook Ads, it is important that you learn some concepts, which are basic to know the performance of your campaigns. Advertisement : any publication that receives a budget to be shown to Facebook users on one of its platforms. Ad set An ad set brings together the ads you've created. This way you can manage each of them more efficiently. Budget : it is the amount of money you will allocate to your Facebook Ads campaign. This will depend on the type of campaign you want to carry out. We will talk to you about it later.
Reach The number of users your ad has reached. Impressions : the number of times your ad is viewed within Facebook. Frequency : This is the number Phone Number List of times a single user has seen your ad on Facebook. It is calculated by dividing impressions/reach. Result : as indicated, it is the number of results achieved through your Facebook Ads campaign. This varies depending on the type of campaign you have chosen. Cost Per Result: the term that Facebook Ads gives to Cost Per Acquisition (CPA), that is, the cost for each desired action through our ad. Facebook Business Manager: is the place where all the tools that will allow you to manage your Facebook page are concentrated. In this section you will find the Ads Manager. Ads Manager: is the ads manager, where all the Facebook Ads tools reside for you to use in your business.
Now that you know the basic concepts, we will now talk to you about the basis of all Facebook Ads campaigns: the audience. Audience, the pillar of every Facebook Ads campaign First thing's first. If you are about to start your Facebook Ads campaign, the first step you must do is create a target audience , which will be all those users who meet the characteristics that you have defined. And what could those characteristics be? Well, from something as simple as age, gender, and location; In the location part you can even cover from specific areas of a town, for example, people who are close to your business within a certain radius of kilometers, to entire states or countries. You can choose multiple regions if you wish.
Reach The number of users your ad has reached. Impressions : the number of times your ad is viewed within Facebook. Frequency : This is the number Phone Number List of times a single user has seen your ad on Facebook. It is calculated by dividing impressions/reach. Result : as indicated, it is the number of results achieved through your Facebook Ads campaign. This varies depending on the type of campaign you have chosen. Cost Per Result: the term that Facebook Ads gives to Cost Per Acquisition (CPA), that is, the cost for each desired action through our ad. Facebook Business Manager: is the place where all the tools that will allow you to manage your Facebook page are concentrated. In this section you will find the Ads Manager. Ads Manager: is the ads manager, where all the Facebook Ads tools reside for you to use in your business.
Now that you know the basic concepts, we will now talk to you about the basis of all Facebook Ads campaigns: the audience. Audience, the pillar of every Facebook Ads campaign First thing's first. If you are about to start your Facebook Ads campaign, the first step you must do is create a target audience , which will be all those users who meet the characteristics that you have defined. And what could those characteristics be? Well, from something as simple as age, gender, and location; In the location part you can even cover from specific areas of a town, for example, people who are close to your business within a certain radius of kilometers, to entire states or countries. You can choose multiple regions if you wish.